Brand identity for il fagiolo magico (= the magic bean): a concept store or better expressed as 'family store'.
Behind the window you will find toys, clothing from 0 - 12 years, and a cozy space were every week workshop are taken for babies and parents.
Behind the window you will find toys, clothing from 0 - 12 years, and a cozy space were every week workshop are taken for babies and parents.
The name of the brand clearly refers to the English popular tale titled 'Jack and the Beanstalk'.
The logo suggests the shape of a hill, were a bean is growing, but also the curve of an expectant female body.
